Cadillac

Sales Satisfaction Index: 891 (2nd)
Customer Service Index: 909 (3rd)
Total (CSI+SSI): 1,800

Cadillac has a very strong showing in both the sales and after-sales aspects, with a second-place ranking in the SSI and a third-place ranking in the CSI. The other surveys also rank Caddy near the top: third in overall dealer experience by AutoPacific and sixth in overall dealership experience by Strategic Vision. "Cadillac has done a consistently good job over the years in the dealership experience area," says AutoPacific President George Peterson. The Luxury Institute CEO Milton Pedraza says that Cadillac posts a consistently strong showing in the sales area because its sales force takes the time to assess customers and match them to the products that best meet their needs and tastes. "The sales force is just better trained than that of many other luxury brands," Pedraza says.