Mini

Sales Satisfaction Index: 873 (13th)
Customer Service Index: 890 (10th)
Total (CSI+SSI): 1,763

Mini ranks as most improved for this year, jumping from a lackluster performance in J.D. Power's prior satisfaction surveys into the top 10. For 2005, Mini ranked around the middle of the pack in the SSI rankings and near the bottom in the CSI. Mini also rose up in AutoPacific's annual survey — to first place in Satisfaction with the Overall Dealer Experience. According to Mini spokesman Andrew Cutler, the improvements were brought through changes on the dealership level, including a new sales approach where the customer deals with the same person through the entire purchase process, and a service experience that's faster and more engaging.