Thursday, July 31, 2008

Mercury



Sales Satisfaction Index:
881 (9th)
Customer Service Index: 905 (6th)
Total (CSI+SSI): 1,786

How does this non-luxury brand that sells restyled versions of Ford vehicles do so well in satisfaction with the dealer experience? Just visit a dealership and the answer is obvious: Mercury often shares facilities, service bays and even salesmen with Lincoln. "That's one of the reasons to buy a Mercury over a Ford," says John Clinard, a Ford Motor Company spokesman, who agreed that, in effect, you're getting Lincoln service at a Ford price. Riding the coattails of a premium brand isn't so bad after all.

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