Thursday, July 31, 2008

Saturn

Sales Satisfaction Index: 887 (6th)
Customer Service Index: 904 (7th)
Total (CSI+SSI): 1,791

Saturn isn't a luxury brand, but it routinely ranks with them in terms of customer satisfaction at the dealership. "Dealerships are the foundation that the brand was built on," says Saturn spokesman Randy Fox. The GM brand ranks sixth and seventh, respectively, for sales and service in J.D. Power's findings. It's also the top-ranked non-luxury brand in the overall dealer experience, according to Strategic Vision. "No haggle pricing has kept Saturn at the top, and a lot of it is due to the customer treatment, as 'No Hassle, No Haggle' takes over the entire operation from sales through service," says J.D. Power's Tom Gauer. Customers can exchange their vehicle for any reason within 30 days or 1,500 miles, and the brand has also just added a new Test Drive at Home program.

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