Thursday, July 31, 2008

Buick


Sales Satisfaction Index: 884 (7th)
Customer Service Index: 911 (2nd)
Total (CSI+SSI): 1,795

This General Motors mainstay has an especially aged demographic, a very traditional approach to luxury in its cars and, in general, a conservative dealership feel. But its appeal is well honed, and it shows in the figures: Buick ranks a commendable seventh in the SSI, and the brand shines in post-sale service, with a second-place finish in the CSI, above all brands except Lexus. The satisfaction also shows in the number of repeat customers, as the brand has boasted enviable owner loyalty ratings.

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