Sales Satisfaction Index: 884 (7th)
Customer Service Index: 911 (2nd)
Total (CSI+SSI): 1,795
This General Motors mainstay has an especially aged demographic, a very traditional approach to luxury in its cars and, in general, a conservative dealership feel. But its appeal is well honed, and it shows in the figures: Buick ranks a commendable seventh in the SSI, and the brand shines in post-sale service, with a second-place finish in the CSI, above all brands except Lexus. The satisfaction also shows in the number of repeat customers, as the brand has boasted enviable owner loyalty ratings.
Thursday, July 31, 2008
Buick
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