Thursday, July 31, 2008

Lincoln

Sales Satisfaction Index: 889 (3rd)
Customer Service Index: 906 (5th)
Total (CSI+SSI): 1,795

Ford Motor Company's American luxury brand has quite consistently placed high in customer satisfaction with the dealership experience over the past several years. Lincoln even held first place in J.D. Power's Customer Service Index for 2005, and while it fell slightly in that post-sale category for 2006, it did even better with regard to the sales process (SSI). After a brief period of trying in vein to be a European-flavored luxury make, Lincoln has over the past several years refocused on its core buyers in middle America, who seek a very traditional yet stylish kind of luxury vehicle.

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